Birds Eye announces partnership with Thankful4Farmers

Simplot’s Birds Eye brand is proud to be partnering with Thankful4Farmers to help farmers as the backbone of our food system.

Thankful4Farmers was established in 2019, to amplify awareness and generate ongoing, sustainable funding for Australian agriculture and regional communities. Like Birds Eye, they value the essential role of farmers and want to support them doing their best work. Through initiatives such as providing access to research and technology and distributing resources on mental health and wellness, Thankful4Farmers bring together industries and brands in a united effort to amplify awareness and generate scalable funding to support sustainable agriculture and regional communities.

Birds Eye’s latest campaign, An Eye For Good, highlights its sustainable practices from farm to plate, showcasing local Tasmanian farmers that grow our vegetables. This campaign highlights the hard work our farmers do to support us in getting healthy food onto consumer’s tables. The link between Birds Eye’s values and the work Thankful4Farmers is doing to support farmers around the country was a fitting match. The partnership allows us to share knowledge and work on initiatives together.

Through this two-year partnership, Birds Eye will work with Thankful4Farmers to support farmers to do their best work. We are also excited to support upcoming projects from Thankful4Farmers including the launch of their new app Saveful which is designed to empower Australians to save time, money and reduce their food waste.