At Birds Eye, we have An Eye For Good™ that’s part of everything we do. Birds Eye is committed to producing quality food locally to support farmers, communities, the earth and families across Australia and New Zealand. As a brand, we are acting to ensure that we can continue to source ingredients to create our delicious products that consumers love and trust, for many years to come.
We have a longstanding partnership with Australian farmers and strive to source locally in Tasmania and around Australia. Additionally, we only source from Marine Stewardship Council-certified sustainable fisheries for our Hoki and Southern Blue Whiting to help preserve fish stocks for future generations.
Simplot the manufacturer of Birds Eye was a founding member and is a long-time supporter of the REDcycle Program which was aimed at offering consumers a simple way to recycle their soft plastic packaging rather than sending it to landfill. As such, we are disappointed by REDcycle’s announcement in November 2022 to pause the program.
Given REDcycle has indicated the program is temporarily on pause we are assessing if it is appropriate to make changes to the REDcycle labelling or Australasian Recycling Label on our IandJ products, which currently instructs people to return soft plastics to the store.
However, until an alternate solution is available, consumers are encouraged to put their soft plastics in their home rubbish bin, not in kerbside recycling bins (unless the Curby or NPRS trial is available in your area) as it is not recyclable in that system.
Finding long-term solutions that continue to advance recycling initiatives and help us to meet Australia’s National Packaging Targets will require the combined efforts of government, industry, NGOs, packaging manufacturers, waste recovery and recycling industries.
Simplot and its brands continue to support and work to advance these efforts.