Smashed Pea Competition

What you need to know (T&Cs)

How to enter

  • Show us an inspirational pea dish from your local café in Australia.
  • Take a picture of the dish and upload the picture to your own Instagram page along with #smashedpeas and either @birdseye_au or @edgellau
  • Don’t forget to tell us the name of the café too.


COMPETITION LENGTH - 28 August – 28 September

Judging criteria

  • A panel of representatives from Simplot and Liquid Ideas as well as Ben Borsht will select one winner.
  • Ben will announce the winner on his Instagram page – tagging the café and the winner.


What you have the chance to win?


  • $1,000 Coles supermarket voucher

Café Nominee

  • Win a day with Australia’s favourite home TV cook and Birds Eye pea champion Ben Borsht in your café, a PR and social campaign to promote your café and a year’s supply of Aussie-grown frozen peas. (capped at 12 x 6kg cartons)
  • The crown of Birds Eye’s Peaple’s Choice - favourite #smashedpeas in Australia.